This is our first interview in a new series on best practices in marketing technology. today we talk to James (Jamie) Morgan, vice president of global sales for SharpSpring, one of our technology partners.
Most companies, we have found, that invest in new tech for marketing and sales somehow think they can skimp on professional personnel but that has been a poor model for success. The marketing automation industry is growing rapidly, one of the fastest growing industries in the world, but the tools are complex. Very few customers of the industry are making effective use of the tools and customer turnover is as high as 50 percent annually. as a result, many industry members are scrambling constantly for new customers. SharpSpring, however, ties it's business directly to marketing and communications professionals and has an admirable 2 percent turnover rate. One of the lowest in the marketing automation industry.
Our discussion with Jamie shows why it is so low and why investing in competent professionals is key to success.