Just got the OK to say that United Business Media has hired Sylvie Barak as the West Coast Online Reporter. Who says being a social media maven isn't a good career move?
What? Never heard of her? That's probably because you are still on the trailing edge of social media. Barak made her bones as a reporter for the Israeli Army news service and moved steadily through other online sites, including the UK's The Inquirer. With her move into EE Times, she's not going to have as broad a subject pallette to work from but the good news is what she produces might actually convince the stodgy electronics industry to boost their marketing budgets to include effective social media programs.
Yeah, it's a long shot, but hope springs eterna,.
